Loom vs Vidyard: A Brutally Honest Comparison and Review

Looking for the perfect video communication platform to enhance collaboration and engagement? Consider using explainer videos with Loom vs Vidyard. Record and share your ideas easily with Vidyard's business plan. Consider using explainer videos with Vidyard or Loom. Record and share your ideas easily with Vidyard's business plan. Look no further than Loom and Vidyard. With millions of users and businesses relying on them, these two platforms offer powerful solutions for seamless communication and personalized buyer engagement. Implementing a wide video strategy can greatly enhance your communication efforts, especially through the use of explainer videos. These videos are perfect for video sharing and can help you effectively record and convey your message to your target audience. Implementing a wide video strategy can greatly enhance your communication efforts, especially through the use of explainer videos. These videos are perfect for video sharing and can help you effectively record and convey your message to your target audience.

Loom is a trusted starter in the field of video recording, known for its accessibility and user-friendly interface. It is an essential tool for businesses looking to implement the Vidyard business plan. With the Vidyard business plan, you can effortlessly record videos, incorporate speaker notes, and obtain valuable viewer insights. On the other hand, Vidyard empowers businesses with AI-powered video messaging capabilities and personalized buyer engagement solutions to help them achieve a new record. Its integrations with various enterprise tools make it an excellent choice for businesses seeking seamless integration into their existing workflows.

In this comparison between Loom vs Vidyard, we will explore their features, performance, integrations, and more to help you make an informed decision that aligns with your specific needs. So whether you're looking to create explainer videos or improve your business's communication strategy, stay tuned as we dive into the details of these two leading video communication platforms.

If you’re interested we also did a comparison for: Slack vs Microsoft Teams: Which Collaboration Tool is Right for You?

Loom vs Vidyard: A Brutally Honest Comparison and Review

Comparison Breakdowns


Loom offers basic video analytics that provide insights into viewer engagement, such as the number of views and average watch time. However, it lacks advanced analytics features like heatmaps or audience demographics. On the other hand, Vidyard leverages advanced video analytics to track and convert viewers effectively. With Vidyard, you can gain detailed insights into viewer behavior, including drop-off points and click-through rates. This data allows you to optimize your videos for better engagement and conversion.

Advanced Analytics

Vidyard outshines Loom. Vidyard's AI-powered video analytics provide in-depth metrics on viewer engagement, enabling you to understand how individual viewers interact with your videos. Vidyard offers features like heatmaps that visually represent viewer engagement patterns and help identify areas of improvement. These advanced analytics capabilities give you a deeper understanding of how your videos are performing and allow you to make data-driven decisions.


Loom offers different pricing plans depending on your needs. Their Business plan starts at $10 per user per month when billed annually, offering additional features like call-to-action buttons and custom branding options. On the other hand, Vidyard's pricing is available upon request and tailored to each customer's specific requirements. While Loom provides transparent pricing options upfront, Vidyard's personalized pricing model ensures that you get a solution customized to your business needs.

Video Analytics

Both compared, Loom vs Vidyard provide video analytics capabilities but with varying degrees of depth and sophistication. Loom focuses more on basic video metrics such as views and watch time while offering limited customization options for tracking specific actions within the video player. In contrast, Vidyard's robust video analytics platform goes beyond basic metrics by providing detailed insights into viewer behavior throughout the entire buyer journey. This comprehensive understanding allows you to refine your content strategy based on real-time data.

Loom Specifications

Advanced Features for Streamlined Video Creation

Loom offers a range of advanced features that make video creation a breeze. With auto titles, summaries, chapters, and tasks, users can easily organize their videos and enhance viewer engagement. These features ensure that your videos are well-structured and easy to follow, making them more impactful for your audience.

Easy Screen and Camera Recording with Editing Capabilities

Recording your screen and camera has never been easier with Loom. Whether you need to create tutorials, presentations, or demos, Loom provides a user-friendly interface for capturing both your screen and camera simultaneously. You have the ability to trim and stitch video clips together seamlessly, ensuring a polished final product.

Transcriptions and Closed Captions for Enhanced Accessibility

Loom understands the importance of accessibility in video content. That's why they offer transcriptions and closed captions as part of their feature set. By adding transcriptions or closed captions to your videos, you can cater to viewers who may be hearing impaired or prefer reading along while watching the video.

Customization Options for Personalized Videos

Loom allows users to customize their videos by providing various background options. This enables you to add a personal touch to your videos or align them with your brand identity. Whether you want a clean background or something more vibrant, Loom gives you the flexibility to create videos that stand out.

Video Privacy Controls and Valuable Viewer Insights

Privacy is crucial when sharing videos online. Loom provides robust privacy controls that allow you to choose who can access your videos. You can keep them private or share them with specific individuals or groups securely.

Furthermore, Loom offers valuable insights into viewer engagement. You can track how many people have viewed your videos, how long they watched each segment, and even gather feedback through comments. These insights help you understand viewer behavior better and optimize future video content accordingly.

Vidyard Specifications

AI-powered Video Messaging

Vidyard leverages AI-powered technology to deliver personalized video messages, on-demand demos, and digital sales rooms for collaboration. This advanced feature allows businesses to create engaging and customized videos that resonate with their target audience.

Automated Prospecting with AI

With Vidyard, businesses can automate their prospecting efforts using AI. This means that the platform can identify potential leads and reach out to them automatically, freeing up valuable time for sales teams. By leveraging AI, Vidyard streamlines the prospecting process and increases efficiency.

Business Video Hosting with Advanced Analytics

Vidyard offers robust business video hosting capabilities accompanied by advanced analytics. This means that users can upload and manage their videos within the platform while gaining valuable insights into viewer engagement. These analytics provide crucial data to help businesses understand how their videos are performing and make informed decisions about their video content strategy.

AI Script Generator for Personalized Scripts

One of the standout features of Vidyard is its AI Script Generator. This tool assists users in creating personalized scripts for their videos effortlessly. By leveraging artificial intelligence, Vidyard simplifies the scriptwriting process, ensuring that each video resonates with its intended audience.

Stand Out with Prospects and Shorten Deal Cycles

Vidyard helps businesses stand out from the competition when engaging prospects. The platform's personalized video messaging capabilities allow companies to create unique and tailored content that grabs attention and makes a lasting impression. By incorporating personalized videos into their sales strategies, businesses can increase response rates and ultimately shorten deal cycles.

Integrations and Plugins Available for Loom and Vidyard

Loom Integrations and Plugins

Loom offers a seamless integration with various tools and platforms, allowing users to enhance their productivity and workflow efficiency. With Loom's integrations, you can easily incorporate video into your existing workflows without any hassle. Whether you use project management tools like Trello or communication platforms like Slack, Loom has got you covered.

Loom provides plugins that enable easy sharing and embedding of videos across different platforms. This means you can effortlessly share your recorded videos with colleagues, clients, or anyone else by simply using the plugin on your preferred platform. The ability to embed videos directly into emails or presentations makes it convenient for users to communicate their ideas effectively.

Vidyard Integrations and Plugins

Vidyard also offers a range of integrations that cater to the needs of businesses. It integrates seamlessly with popular CRM systems like Salesforce, enabling sales teams to leverage video in their customer interactions. By integrating Vidyard with CRM systems, users can track video engagement metrics directly within their CRM platform.

Moreover, Vidyard provides integrations with other marketing automation tools such as HubSpot and Marketo. This allows marketers to create personalized video campaigns, automate lead nurturing processes, and track the performance of their videos all from one centralized location.

Similar to Loom, Vidyard also offers plugins that make sharing and embedding videos effortless. These plugins enable users to share videos across multiple platforms including websites, social media channels, and email campaigns. By leveraging these plugins, businesses can reach a wider audience while maintaining control over the distribution of their content.

Customization and Branding Options in Loom vs Vidyard

Loom offers customer support and marketing automation features, allowing users to customize their 4k videos with a custom background option for seamless brand consistency. Additionally, Loom provides editing capabilities to enhance the overall video experience.

Loom offers users the ability to customize their videos by adding a custom background. This feature allows businesses to maintain brand consistency and create a professional look for their videos. By using their own branded backgrounds, companies can ensure that their videos align with their overall branding strategy. Whether it's a logo, color scheme, or any other visual element, Loom provides the flexibility for businesses to tailor their videos to match their unique brand identity.

Vidyard offers extensive customization options for customer support and marketing automation, including personalized scripts, branded videos, and digital sales rooms. These options provide engagement insights and editing capabilities for a cohesive brand experience.

Vidyard takes customization to another level by offering an array of options to enhance the brand experience. With personalized scripts, businesses can create tailored video content that resonates with their target audience. This allows for more engaging and impactful communication. Vidyard enables the creation of branded videos that incorporate company logos, colors, and other visual elements. These branded videos help reinforce brand recognition and credibility.

Furthermore, Vidyard provides digital sales rooms that allow teams to collaborate effectively while maintaining a consistent brand experience throughout the customer journey. This feature ensures that all touchpoints with potential customers align with the company's branding guidelines.

Both enterprise platforms prioritize customization to align with the marketing and branding needs of businesses. Additionally, they provide accessibility and support for businesses to ensure a seamless experience.

Both Loom and Vidyard recognize the importance of customization in meeting the branding needs of businesses. They understand that every organization has its own unique identity and messaging style. Therefore, both platforms offer robust customization features aimed at empowering businesses to create compelling content that reflects their brand personality.

Whether it's through customizable backgrounds in Loom or personalized scripts and branded videos in Vidyard, these platforms provide versatile tools for businesses to differentiate themselves from competitors and make a lasting impression on their audience.

System Requirements for Using Loom or Vidyards' Tools

Compatibility Across Operating Systems

Loom and Vidyard both prioritize compatibility across various operating systems, ensuring accessibility for users regardless of their device preferences.

Loom is compatible with Mac, Windows, iOS, and Android devices, making it a versatile option for individuals and teams using different platforms. Whether you're working on a desktop computer or a mobile device, Loom provides a seamless experience for recording and sharing videos.

Vidyard also offers tools that work seamlessly on different devices and platforms. This flexibility allows users to access the features and benefits of Vidyard's video sharing tools whether they are using a Mac, Windows PC, iOS device, or an Android smartphone.

Catering to a Wide Range of Users

Both Loom and Vidyard understand the importance of catering to a wide range of users with varying system requirements. By prioritizing compatibility across operating systems, these tools ensure that individuals and teams can effectively utilize their video sharing capabilities.

Whether you're an executive looking to communicate efficiently with your team or a content creator sharing ideas with your audience, Loom provides an accessible solution that works on multiple devices. With its compatibility across Mac, Windows, iOS, and Android platforms, Loom enables collaboration in distributed companies while saving time through its advanced features like auto titles, summaries, chapters, tasks, filler word removals, silence removals.

Similarly, Vidyard offers AI-powered video messaging solutions that help businesses stand out with prospects and win more deals. Trusted by hundreds of thousands of businesses including Citrix LinkedIn Salesforce Ceridian Microsoft - Vidyard connects with more prospects by delivering personalized video messages custom demos centralized sharing collaboration digital sales rooms automated outbound selling AI-powered prospecting business video hosting tracking advanced analytics to track convert viewers simplifying video creation with AI-generated personalized scripts.

Breakdown of Pricing Plans for Both Platforms

Loom Pricing Plans

Loom offers a variety of pricing plans to cater to the needs of different users. They have a free version available, which provides limited features but can be a good starting point for individuals or small teams on a tight budget. For those who require more functionality and support, Loom also offers paid plans.

Vidyard Pricing Options

Vidyard understands the unique requirements of businesses and provides pricing options tailored to their needs. They offer various plans that cater to different levels of functionality and support. Whether you're a small business or an enterprise, Vidyard has pricing options that can accommodate your specific requirements.

User Requirements and Budgets

The pricing structures of Loom and Vidyard are designed with different user requirements and budgets in mind. Loom's free plan is ideal for individuals or small teams who need basic video recording capabilities without any additional frills. It offers an opportunity to try out the platform before deciding whether to upgrade to a paid plan.

On the other hand, Vidyard focuses on providing comprehensive solutions for businesses, offering advanced features such as AI-powered video messaging, personalized videos for stakeholders, automated prospecting with AI, and more. These robust features come at a cost that aligns with the value they provide to businesses looking to enhance their video communication strategies.

When considering which platform suits your needs better, it's essential to evaluate your specific requirements and budget constraints. If you're an individual or part of a small team looking for simple yet effective video communication tools, Loom's pricing plans may be more suitable. However, if you're part of a larger organization seeking advanced features and functionalities tailored specifically for businesses, Vidyard's pricing options may be worth exploring.

It's important to note that both platforms offer additional features beyond their respective pricing plans that may incur extra costs. Therefore, it's crucial to carefully review the details of each plan and consider any potential add-ons or upgrades that may be necessary for your specific use case.

Buying Guide

When deciding between Loom and Vidyard, it's crucial to consider the specific video creation and communication needs of your business. Both platforms offer unique features and benefits that cater to different requirements.

Loom is a popular choice for businesses looking for a time-saving communication tool. It enables collaboration and idea sharing in distributed companies, making it an excellent option for remote teams. With features like auto titles, summaries, chapters, and tasks, Loom streamlines the video creation process. It offers filler word removal, silence removal, and customizable backgrounds to enhance the overall quality of your videos.

On the other hand, Vidyard focuses on providing comprehensive buyer engagement solutions. Trusted by hundreds of thousands of businesses including Citrix, LinkedIn, Salesforce, Ceridian, and Microsoft, Vidyard helps you stand out with prospects and win more deals. It offers AI-powered video messaging along with personalized videos for stakeholders. The platform also provides digital sales rooms for centralized sharing and collaboration. With advanced video analytics and automated prospecting using AI-generated personalized scripts, Vidyard helps increase response rates and shorten deal cycles.

To make an informed decision between Loom and Vidyard:

  1. Evaluate the features: Consider which features align with your business goals. If you prioritize streamlined communication with auto-generated titles or chapters, Loom might be the better option. However, if you need AI-powered video messaging or personalized videos to engage prospects effectively throughout the buying journey, Vidyard may be more suitable.
  2. Explore integrations: Check if either platform integrates seamlessly with your existing tools such as CRM systems or project management software. Integration capabilities can significantly impact workflow efficiency.
  3. Customization options: Assess whether you require customization options like branded backgrounds or interactive elements in your videos. This will help determine which platform better caters to your branding needs.
  4. Pricing plans: Compare the pricing plans offered by both platforms to ensure they fit within your budget. Consider the features included in each plan and whether they align with your business requirements.
  5. User testimonials and case studies: Read reviews, testimonials, and case studies to gain insights into the experiences of other businesses using Loom or Vidyard. This can provide valuable information about user satisfaction, ease of use, and overall performance.


So, there you have it! We've compared Loom and Vidyard in terms of their specifications, integrations, customization options, system requirements, pricing plans, and more. By now, you should have a clear understanding of the strengths and weaknesses of each platform.

Now that you're armed with this knowledge, it's time to make a decision based on your specific needs and goals. Are you looking for a user-friendly tool with a focus on simplicity? Then Loom might be the perfect fit for you. On the other hand, if you require advanced features and analytics for your video marketing campaigns, Vidyard could be the way to go.

Remember to consider factors such as budget, team size, and desired level of customization. Ultimately, the choice between Loom and Vidyard depends on what matters most to you and your business. So go ahead and take the next step towards creating engaging videos that captivate your audience!

If you are interested in what other tools modern day teams have to have, check-out our article: Remote Work Tools: 13 Essential Tools for Thriving Teams

Frequently Asked Questions

Can I use Loom and Vidyard on different operating systems for video platforms, video sharing, video editing, and video player?

Yes, both Loom and Vidyard are compatible with various operating systems including Mac, Windows, iOS, and Android. You can easily use them on your preferred device without any limitations.

Loom enables collaboration by providing features like easy sharing and embedding, auto titles, summaries, chapters, tasks, as well as video privacy controls. On the other hand, Vidyard offers digital sales rooms for centralized sharing and collaboration, personalized videos for stakeholders, and buyer engagement solutions. Both platforms facilitate effective communication among teams.

Are there any customization options available for recording videos with Loom or Vidyard? Accessibility and a well-thought-out plan are important factors to consider when creating your videos.

Both Loom and Vidyard offer customization options for your videos. With Loom, you can customize the background of your videos to match your branding. Vidyard provides AI-generated personalized scripts to simplify video creation and enhance customization.

Can I track viewer engagement and record it with my videos using Loom or Vidyard? Is there a plan for this?

Yes, both Loom and Vidyard provide insights into video viewership. Loom offers video and viewer insights to help you understand how your audience engages with your content. Meanwhile, Vidyard leverages advanced video analytics to track viewer behavior and conversion rates.

Which companies rely on Loom and Vidyard for their explainer video needs? Both platforms offer unlimited videos and allow users to record and plan their content.

Loom is trusted by more than 21 million people across 200,000 companies worldwide.